Daily Effective Circulation = The average number of Adults(18 yrs +) passing and potentially exposed to an advertising display each day subject to an Illumination Factor (12 Hrs - non-illuminated face (6:00 AM - 6:00 PM) or 18 Hrs - illuminated face (6:00 AM - Midnight)).
Please enter the following information:
- Billboard Face Location: Place @ the top.
- Cars Per Day: Get this information from DOTD (Department Of Transportation and Development-State of Louisiana) or the City or the Parish / County.
- Effective Lighting: Either 12 Hours (.67% Factor) or 18 Hours (.95% Factor) or 24 Hours (1.00% Factor).
*Source: Traffic Audit Burea (TAB) / Geopath
Pelican Outdoor Advertising, Inc (Pelican) is a member of TAB / Geopath so please let use know if you need additional information per Billboard Location like Reach, Frequency, Weekly Impressions and Etc.